The Beautilitarian brings you information on beauty products that is actually useful and will help you choose really great products that do what you want them to. We tell you what makes a cosmetic work, which ingredients to look for, and then find and review products that fit the bill.
The blog documents our hunt for effective beauty products.
Overwhelmed by the choice of cosmetics and the lack of
compelling information about which products were truly effective, we were choosing products based on:
- How much advertising & editorial space they were given, typically an indication of the brand's PR budget;
- Seeing it in a friend's bathroom;
- And worst of all, the logic that it must be the best if it's the most expensive
We felt like most beauty reviews told us more about the size
of the maker’s marketing budget than the effectiveness of the product. On the
other side, we found a few sites with lots of information on the science of
beauty but had no application to specific beauty products and that were cumbersome to navigate. We sift through the information
out there to identify desirable ingredients, chew on it a little and spit it out again in neat blogs. We also review specific beauty products to see if they are truly effective.
Our aim is to take you with us on our hunt for really great beauty products, doing the hard work for you, and to enable you to choose really great beauty products.
Our aim is to take you with us on our hunt for really great beauty products, doing the hard work for you, and to enable you to choose really great beauty products.
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